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    Privacy Policy

    Bsshome Privacy Policy: Commitment to User Information Protection Affiliated to Nanyang Qianshi E-Commerce Co., Ltd.​
    As a fashion apparel brand under Nanyang Qianshi E-Commerce Co., Ltd., focusing on three core categories—shirts, dresses, and pants—Bsshome leverages its parent company’s operational experience in cross-border e-commerce and global service network, and has always regarded user privacy protection as a core responsibility for brand development. In the process of providing high-quality apparel products and standardized global shipping services to users worldwide, we may collect and process a small amount of users’ personal information, which aims to optimize the shopping experience, ensure transaction security, and fulfill service delivery. To help you clearly understand the scope, methods, and protection measures of information processing, we have formulated this Privacy Policy in accordance with the Personal Information Protection Law of the People’s Republic of China and relevant international privacy protection standards. It details the types of information collected, purposes of use, storage rules, sharing boundaries, as well as your rights and remedies. This Policy does not involve online customer service, membership benefits, discounts, or points. Payment methods only support international universal channels (WeChat Pay and Alipay excluded), aiming to make your cross-border shopping more secure through transparent and standardized information processing rules.​
    1. Scope of Information Collection: Only Collect Information Necessary for Service Fulfillment​
    1. Account Registration Information: When you register an account on the Bsshome official website (www.bsshome.com), you need to provide an email address and set a password, which are used for account login verification, order notifications, and service communication. If you choose to bind a contact phone number (non-mandatory), it will only be used for account security verification (such as password reset and abnormal login alerts), and we will not use it for other commercial purposes.​
    1. Order and Transaction Information: To complete product purchases and global shipping, you need to provide a delivery address (including the recipient’s name, contact phone number, detailed address, and postal code) and payment information (such as the last 4 digits of a credit card number and PayPal account email) when placing an order. This information is used for transaction verification and refund tracing. Complete payment information is encrypted and stored by third-party payment institutions, and Bsshome does not retain it. After an order is generated, the system will automatically record the order number, product information, payment amount, shipping method, and logistics tracking number, which are used for order inquiry and after-sales processing.​
    1. Device and Usage Information: When you visit the official website, the system will automatically collect basic device information (such as device model, operating system version, and browser type), IP address, access time, and page browsing records. This information is used to optimize the official website’s performance, adapt to display on different devices, and identify abnormal access (such as multiple malicious orders from the same IP within a short period). Such information does not include content that can directly identify personal identity.​
    1. Communication and Feedback Information: If you consult about issues, submit after-sales applications, or provide feedback via email (customer@bsshome.com) or contact phone number (+86-17560633245), we will record the communication content, the order number you provided, and issue certificates (such as product photos and logistics screenshots). These records are used to follow up on problem resolution and optimize service processes. They will be retained for 12 months after the issue is resolved, and then anonymized.​
    2. Purposes of Information Use: Only Used to Fulfill Service Commitments and Protect User Rights​
    1. Service Delivery: Use your delivery address and contact phone number to arrange global shipping and ensure accurate product delivery. Send order confirmation, shipment notifications, and logistics tracking information via your registered email to help you keep track of the order progress in real time.​
    1. Transaction Security: Verify the legitimacy of payment information to prevent fraudulent transactions (such as using IP addresses to identify abnormal overseas payments). Record order and logistics information to provide a basis for return, refund, and lost package handling.​
    1. Experience Optimization: Adjust the official website’s page layout based on device and usage information to improve access smoothness. Analyze users’ browsing and purchasing preferences (such as users in a certain region paying more attention to dress styles) to optimize the product display order, without conducting personalized advertising promotions;​
    1. Compliance and Rights Protection: Legally use the collected information when responding to regulatory inspections, handling user complaints, or preventing legal risks. If your behavior violates the official website’s user agreement (such as malicious order placing or false returns), measures such as restricting account functions may be taken based on information records to protect the rights of other users.​
    3. Information Storage and Protection: Multiple Measures to Ensure Cross-Border Information Security​
    1. Storage Period: Account registration information is retained during the validity period of your account. If the account has not been logged in for 24 consecutive months and there are no unfinished orders, it will be automatically canceled, andthe  relevant information will be deleted. Order and transaction information is retained for 3 years from the date of order completion (for after-sales tracing and tax filing), and then converted into anonymized data. Device and usage information is retained for 6 months and automatically deleted after the expiration.​
    1. Storage Method: User information is stored on cloud servers that meet international security standards (deployed in regions at home and abroad to ensure compliance with local cross-border data transmission regulations). SSL/TLS 256-bit encryption technology is used to ensure information transmission security. Sensitive information (such as contact phone numbers) is desensitized during storage (only the first and last 2 digits are displayed).​
    1. Security Protection: Establish a multi-level information security management system to restrict internal personnel’s access to information (only the after-sales and logistics departments can view order addresses, and identity verification is required). Conduct regular security inspections and vulnerability repairs on servers to prevent risks such as hacker attacks and data leakage;​
    1. Cross-Border Transmission: If you are located overseas, order information (such as delivery address) needs to be transmitted to the domestic system for stock preparation and logistics scheduling. We will sign data confidentiality agreements with international logistics service providers and use encrypted transmission channels to ensure compliance with cross-border data transmission rules of China and the destination country/region, and we will not transfer information to unauthorized third parties.​
    4. Information Sharing Boundaries: Strictly Restrict Third-Party Information Access​
    1. Necessary Partners: Only share information with third parties necessary for service fulfillment, such as providing order amounts and payment verification information to third-party payment institutions (PayPal, credit card issuers) for transaction completion; providing delivery addresses and contact phone numbers to international logistics service providers (such as DHL, international postal dedicated lines) for global shipping. Such partners are required to sign confidentiality agreements and shall not use the information for other purposes.​
    1. Prohibited Sharing Scenarios: Do not sell or rent user information to advertising and marketing platforms, data trading institutions, or other irrelevant third parties. Do not share personally identifiable information with affiliated companies unless explicit authorization is obtained from you.​
    1. Legally Required Sharing: When receiving court subpoenas, regulatory orders, or facing major public security risks, information may be provided to relevant authorities in accordance with the law. At this time, the other party will be required to provide legal certificates, and the information provision situation will be recorded.​
    5. User Rights: You Can Independently Manage Personal Information and Privacy Preferences​
    1. Information Inquiry and Modification: Log in to the "Personal Center" on the official website to view account registration information, historical orders, and transaction records. If you find errors in information such as the delivery address or contact phone number, you can modify it online directly. After modification, the system will send a confirmation notification via your registered email.​
    1. Information Deletion Application: If you need to delete specific order information or cancel your account, you can send an email to customer@bsshome.com to apply (specify the account email and deletion requirements). We will verify and process it within 5 working days. Before canceling the account, you must ensure that all unfinished orders have been processed.​
    1. Refusal of Information Collection: You can refuse to provide non-essential information (such as binding a contact phone number), but this may affect the use of some services (such as the inability to receive logistics alerts via SMS). You can disable cookies through browser settings to restrict the collection of device and usage information, but this may cause some functions of the official website (such as shopping cart memory) to not work properly.​
    1. Complaints and Remedies: If you believe that information processing behaviors violate your privacy rights or have questions about information use, you can call the contact phone number (+86-17560633245) or send an email to provide feedback. We will respond within 3 working days and help resolve the issue. If you are not satisfied with the handling result, you can file a complaint with the personal information protection regulatory authority in the location of Nanyang Qianshi E-Commerce Co., Ltd.​
    6. Policy Updates and Notifications​
    1. Update Mechanism: If this Policy needs to be modified due to revisions to laws and regulations, adjustments to service processes, or technological upgrades, we will publish an update announcement in a prominent position on the homepage of the official website, explaining the modified content and effective date. The updated Policy will take effect from the date of publication.​
    1. Notification Method: Before updating the Policy, a reminder email will be sent to your registered email. If you do not raise an objection within 30 days, it will be deemed that you approve the updated content. If you do not agree to the modification, you can apply to cancel your account, and we will process the collected information in accordance with the original Policy.​
    Bsshome has always believed that respecting and protecting user privacy is the foundation for the brand to gain global trust. Relying on the information security management system of Nanyang Qianshi E-Commerce Co., Ltd., we will continue to improve privacy protection measures and strictly abide by information processing rules to ensure that your personal information is only used to improve service quality and ensure transaction security. This way, when you purchase apparel such as shirts, dresses, and pants, you do not need to worry about the risk of privacy leakage. If you have any questions about this Privacy Policy, you can contact us through the designated methods mentioned above, and we will wholeheartedly provide you with answers.